You probably already know that email is the preferred and effective medium for communication. In fact, 72% of people choose email over other communication channels. However, the success of your...

Welcome emails are commonly the most highly engaged email that you will send. People are the most excited about your emails when they first subscribe to receive them, so don’t...

The holiday season typically brings an over-saturation of emails to the inbox. In this high traffic season, it’s important to stand out in the inbox to achieve the best delivery...

Wow, your list is growing, and you are reaching more subscribers than ever! However, it’s common to see your open and click rates decrease as your list size gets larger....

It’s important that everyone can read your email, regardless of any disabilities or assistive devices that they are using. A few small changes can make your emails more accessible for...

Genuine list growth is an important part of any email marketing strategy. But what if your sign up form is actually scaring away potential subscribers, instead of encouraging them to...

You don’t have to be an analytics expert to measure the impact of your email marketing and the role that email is playing in your overall digital marketing strategy. Here...

The General Data Protection Regulation (GDPR) is a new European privacy law that became enforceable on May 25, 2018. The GDPR is intended to harmonize data protection laws throughout the...

The other day I was taking a walk downtown and saw a sign for a bakery. The bakery’s display case was full of freshly baked cupcakes and cookies. The pile...

Frustrations abound when an email is viewed on an iPhone or iPad, the iOS device will automatically add links around specific words, turning the words blue and underlined. These words...