Did you know: For every $1 you spend on email marketing, you can expect an average return of $42. (DMA, 2019) and 59% of respondents say marketing emails influence their...

Ever wonder what your subscribers do on your website, after they click on a link in your email? Google already tracks data on your website visitors, but until now, those...

If the last couple of years has taught us anything, it’s that we need to roll with new changes. The email marketing industry is about to experience some changes to...

Email marketing success is driven by good message content, clean list management, and safe sending practices. Below are 8 best practices to help you improve your email marketing efforts. These...

Remember the Wizard of Oz? The scene where Dorothy walks through her drab, lifeless house, then opens the front door to a colorful, magical, exciting new world?  With a few simple adjustments, you can take your emails from dull...

Open rate. Click-through rate. You study these metrics all the time. You know that Subscriber Sam opened your latest email, then clicked on a link to one of your blog...

Did you know SMS marketing messages have a read rate of 97% within 15 minutes of delivery? And, that over 50% of SMS campaigns generate a positive ROI, when combined...

If 2020 has taught us anything it’s this: The businesses that are open to adapting and finding new, creative ways of operating are the businesses that will successfully advance through...

As an email marketer, you don’t always have the time to learn and implement every best-practice out there. However, here are three tips you should follow to quickly manage your...

Since the COVID-19 virus has been declared a pandemic, the announcement has impacted individuals and companies alike in many ways. Many email marketers have had to unexpectedly switch from typical...