Integration Benefits Integrating your CRM and email marketing platform provides a data bridge to power personalized, relevant communications. When your CRM and email campaigns are working together, you can streamline...

Would you like to grow your subscriber list organically, but don’t know where to start? As the old phrase goes: “you’ll catch more flies with honey than vinegar.” The best...

Now that it’s August, we must face the stark reality that the end of summer is approaching. Here are 4 tips to make a splash with your email marketing during...

Getting feedback is an important part of doing business. It’s good to know what clients are interested in or what they thought about a recent event. With Critical Impact’s survey...

While there are many studies out there that give high-level data for which day of the week is the best day to schedule your mailings, these studies can fall apart...

Interlacing your email and social media marketing can be a powerful combination. Here are some examples of how these two marketing channels can work together to increase your reach. 1....

Segmenting your email list can help you communicate more intelligently and directly with your subscribers. You can send information that is targeted for their preferences or location, and when this...

Get your lab coats on. It’s time for some experimentation. You probably already know the basic premise of A/B testing. If not, here it is: A/B testing, also referred to...

There is perhaps nothing more discouraging than seeing a low delivery rate for a message that you worked hard to create. In order to achieve the best delivery results this...

Designing emails with unique typography can lead to some interesting challenges.  Some email clients, like older versions of Outlook, do not support web-based fonts. This can cause a bit of...