September 18, 2023
Jonas Fitness Inc. and Critical Impact have formed a strategic partnership to create “Connect2,” a groundbreaking solution set to reshape the fitness industry, emphasizing innovation and growth for fitness facilities in the digital era.
In a strategic partnership to drive innovation in the fitness industry, Jonas Fitness Inc., a leading fitness software and billing service provider, has joined forces with Critical Impact, a dynamic leader in email and SMS marketing solutions. Together, they have created a new solution called Connect2 powered by Critical Impact.
upgrade your google analyticsJune 28, 2023
On July 1, 2023, standard Google Universal Analytics properties will stop processing data. Critical Impact will stop processing Universal Analytics properties on June 30th, 3pm EST. We strongly encourage you to make the switch to Google Analytics 4 before this deadline.
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spring newsletter hits the inboxes with a bangJune 1, 2023
In early June, critical impact released it’s newer format newsletter for clients and those who have subscribed. The newsletter has a lot of great information and collates some tips from our Knowledge Base as well as our Resource Blog in a handy and quick to read format.
Why not subscribe yourself? Go here to do just that! And if you have not received, or would like to read the latest news, click right here.
Talk soon 🙂
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critical impact gets a face-liftApril 2023
You’ve probably noticed we look a little different now. Well, we’ve evolved our brand identity to better reflect what we do best – serving you.
The world of email marketing can be cold and anonymous, but critical impact has always been committed to supporting you and your goals with a human touch. To give you a feeling of reassurance, knowing that there’s a real person working with you on the other side; our logo now reflects that too!
Yes, we’ve put a new face to the name, but it doesn’t end there. We’re constantly looking for ways to improve your experience and ultimately your performance. If you have any questions or just want to chat, know that we’re always just an email or call away.
Talk soon 🙂
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April 2023
critical impact is thrilled to announce the launch of its new website at criticalimpact.com. The email marketing platform brand has been operating since 2009 and it’s newly expanded marketing team has been working diligently this winter to upgrade the website with more content, condensing some sections and adding new ones.
Part of our new identity is around how we see our brand and to be more informal. From this we are using all lower case in our headlines. So no, we didn’t have a CAPS button fail on the keyboards but have instead gone with lower case. Yes, it might seem a bit kitschy, but it’s something we are trying to standardize on our site. Don’t worry though. Our support site has the proper titling. We do think however that our former English grammar teachers will be reaching out with a scolding!
CI Identity
In the competitive market that critical impact lives in, it was felt that the improvements on the site will better inform current and potential customers and clients about the services offered by the platform.
“A new website was overdue,” said project leader Todd Yeadon. “We feel that the site now reflects the maturity and expanded offerings of the company, which is essential to support our sales team which, of course, is already on a skyrocketing trajectory.”
The website upgrade is due to the release and implementation of it’s new brand. The change of visual identity, language and market approach was developed in concert with Tag Agency (Toronto).
Talk soon 🙂
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October 20, 2022
critical impact, long a tenant in McLean, Virginia is moving it’s head office to North Carolina. As our workforce becomes more hybrid in nature, we relocated to share space with another Jonas Software company, 97 Display.
This move does not affects operations and our team is ready and available for support and sales as always.
Our new mailing address is:
Critical Impact Software Inc.
210 W 4th St., Suite 105
Winston-Salem, NC
27101
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