Upgrade Your Google Analytics

Information about migration to Google Analytics 4

As you may already be aware, Google Universal Analytics is going away this weekend on July 1, 2023. Our team has been working around the clock to make sure your Google Analytics integrations will continue to work as expected.

On July 1, 2023, standard Google Universal Analytics properties will stop processing data. Critical Impact will stop processing Universal Analytics properties on June 30th, 3pm EST. We strongly encourage you to make the switch to Google Analytics 4 before this deadline.

The GA4 integration will go live when the Universal Analytics integration ends on June 30th at 3pm EST. This means that you can get the most out of your data by switching your account to GA4 Friday afternoon, but please be aware, our support hours are 8:30 AM-5:00 PM EST Monday – Friday, so it may be best to have this integration set up and ready to go before the deadline in case you have any questions about the setup process.

To learn more about the actions you need to take for your Critical Impact integration, please visit the following article: GA4 Migration Actions

To learn more about sunsetting Universal Analytics, please visit the following article: Universal Analytics is going away

Important Notes: