On July 1, 2023, standard Google Universal Analytics properties will stop processing data. Critical Impact will stop processing Universal Analytics properties on June 30th, 3pm EST. We strongly encourage you to make the switch to Google Analytics 4 before this deadline.
The GA4 integration will go live when the Universal Analytics integration ends on June 30th at 3pm EST. This means that you can get the most out of your data by switching your account to GA4 Friday afternoon, but please be aware, our support hours are 8:30 AM-5:00 PM EST Monday – Friday, so it may be best to have this integration set up and ready to go before the deadline in case you have any questions about the setup process.
To learn more about the actions you need to take for your Critical Impact integration, please visit the following article: GA4 Migration Actions
To learn more about sunsetting Universal Analytics, please visit the following article: Universal Analytics is going away
Important Notes:
- Since Universal Analytics will no longer be supported after this weekend, Critical Impact will not support both Universal Analytics and GA4. Critical Impact will stop supporting Universal Analytics on June 30th, 3:00pm EST. After that time, no new Universal Analytics data will be saved, only new GA4 data will be saved.
- Critical Impact will continue to store and maintain your old Universal Analytics data within Critical Impact past July 1, 2023 so that you can still use this data for dynamic list rule criteria.