build powerful email automations with ease

engage, nurture, and retain your subscribers with hyper-personalized emails

support your audience at every step of the journey

Use automated emails to nurture your subscribers from the time they first sign up to your list to becoming an enthusiastic customer for life. Automations are incredibly effective for increasing customer retention, building relationships with your subscribers, and increasing email ROI to grow your business. The best part? No need to manually send out individual emails, so you’ll save a ton of time on other tasks.

continuously improve email campaigns with the power of automation

Leverage the power of email automation to send extremely personalized emails and keep customers engaged. Set emails to arrive when a subscriber has been considering a purchase, if they haven’t visited your site in a while, if they’ve requested more details about your products and services, and lots more. Automations also provide key data you can use to continuously improve future campaigns.

email marketing is cheaper and faster than traditional mail
send targeted messages based on subscriber behavior
automated email saves time and effort for marketers
easily create powerful email workflows that engage, nurture and retain your subscribers through personalized and relevant emails

create a personalized experience with
automated nurture campaigns

Nurture email campaigns are dynamic and, as a result, you can send messages to a group of subscribers based on a list you segment (e.g. by location or interest). The automated follow-up emails change over time based on parameters you’ve set, such as opening an email or
clicking on a button or link.

Email at its best!

grow a loyal audience with
automated drip campaigns

Use drip campaigns to welcome new subscribers, re-engage inactive subscribers, or build excitement for an event with a series of messages.

However, unlike nurture campaigns, drip campaign emails are pre-set so they don’t change based on subscriber behavior. Instead, they ‘drip’ the pre-determined messaging you’ve created. Re-engagement messages can be edited; however, scheduling them
is a manual process.

Advanced List Segmentation

advanced list segmentation helps with sales targets

With Critical Impact you can include and utilize any field you want in your form and be able to get great insight into your subscribers.

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Dynamic lists are defined by rules which determine which subscribers should be included on the list. The list is built “dynamically” by Critical Impact based upon those rules. Any subscriber who meets the criteria of the dynamic list will be included at the time of sending.

Geo-Targeting segmenting of your lists pulls in everyone who opened or clicked your email in a specific region. Target subscribers who live within a certain mile radius of a zip code, to make sure that your emails are going to the right audience.

Dynamic Content will energize your open- and click-rates by including dynamic content rules within your message templates! Just insert a “dynamic content rule” into your template and each subscriber who matches that rule will see their personalized content.

Dynamic content will help you leverage data like purchase history, website browse activity, email interactions, and even your CRM data.

Send Triggered Email

send triggered emails

Triggered emails are a way to use an existing send over and over again, using mail merge values and subscriber custom fields to personalize the email. These actions are based on parameters you have defined.

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A few examples of commonly used triggered emails are:

  1. Welcome to our newsletter/list
  2. Confirmation of an action, such as a subscription
  3. Followup email after a purchase, transaction or conversion
  4. To send an automatic followup when a subscriber clicks on a certain link in an email campaign

These actions are based on parameters you have defined. They may be a welcome message to a new subscriber, a confirmation email or date based such as an appointment, event or even birthday.
Automated trigger emails allow you to keep customers and subscribers informed, while you can concentrate your focus on better engagement as well as the next campaign strategy. It’s never a good thing to just ‘set it and forget it’ but triggered emails go a long way to run tasks in the background.

Customize your subscribers

customize your subscribers based on the content they interact with

Using the automation alongside our dynamic list tool, you can customize your content to only send to the subscribers who want to see it the most.

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Customize your automation to look at specific rules that send content to subscribers who have specific tastes and interests based on the specific rules you set in place using our Dynamic List feature.

These two powerful tools will let you hone in on your audience to fine tune your content to send exactly what you want to who you want.

Set a rule to send content for dog lovers for the people who clicked on the dog food coupon while another part of your automation runs alongside sending cat lovers completely customized content.