engage, nurture, and retain your subscribers with hyper-personalized emails
Use automated emails to nurture your subscribers from the time they first sign up to your list to becoming an enthusiastic customer for life. Automations are incredibly effective for increasing customer retention, building relationships with your subscribers, and increasing email ROI to grow your business. The best part? No need to manually send out individual emails, so you’ll save a ton of time on other tasks.
Leverage the power of email automation to send extremely personalized emails and keep customers engaged. Set emails to arrive when a subscriber has been considering a purchase, if they haven’t visited your site in a while, if they’ve requested more details about your products and services, and lots more. Automations also provide key data you can use to continuously improve future campaigns.
Nurture email campaigns are dynamic and, as a result, you can send messages to a group of subscribers based on a list you segment (e.g. by location or interest). The automated follow-up emails change over time based on parameters you’ve set, such as opening an email or
clicking on a button or link.
Use drip campaigns to welcome new subscribers, re-engage inactive subscribers, or build excitement for an event with a series of messages.
However, unlike nurture campaigns, drip campaign emails are pre-set so they don’t change based on subscriber behavior. Instead, they ‘drip’ the pre-determined messaging you’ve created. Re-engagement messages can be edited; however, scheduling them
is a manual process.