Dynamic lists are defined by rules which determine which subscribers should be included on the list. The list is built “dynamically” by Critical Impact based upon those rules. Any subscriber who meets the criteria of the dynamic list will be included at the time of send.
Email Subscriber Scoring
Our subscriber scoring algorithms will mine your data to quickly identify those subscribers who are most likely to read your next email, consume additional emails, or make another purchase.
Put this new information to work by launching additional campaigns in a highly targeted manner and watch your results soar!
Bot / Spam Filter Identification
Many email platforms are unable to distinguish between a real click and a “false click” coming from a “bot” or email anti-spam tool. Do your click performance numbers look abnormally high in other email platforms? Enable Click Filtering in Critical Impact to filter out all the “false” clicks you would normally see in other email providers.
Energize your open and click rates by including dynamic content rules within your message templates! Just insert a “dynamic content rule” into your template and each subscriber who matches that rule will see their personalized content. Dynamic content will help you leverage data like purchase history, website browse activity, email interactions, and even your CRM data.
Send Throttling & Drip Campaigns
Email throttling allows you to control the amount of email messages sent from your account. Spreading out the delivery of your emails over time can be beneficial, as it helps regulate the number of emails that are being delivered during high-traffic periods.
Pull Content from Website
Scrape content from a web page to send directly to your subscribers. Our platform can also pull content from RSS feed(s) to display in your messages and automatically send new articles to your subscribers.
With our easy to use interface, you can schedule messages to send in minutes. Select your send options all on one page, and then prevent mistakes by seeing a confirmation of all your send details.
Customizable Subscription Center
Customize the subscription center with your brand’s logo, styles, custom text descriptions, and more. The available lists section is completely customizable as well, so you can include pictures, text, and links to past examples of newsletters. You can also make the profile center public, so that you can link to it from external sites.
Create and Send Email Campaigns
With Critical Impact’s drag and drop editor, you can easily build and send your email marketing campaigns with less hassle and in less time than ever before. Prepare to be blown away with our advanced features and ease of use!