make informed decisions while designing your emails to increase conversions and connect with your ideal customers
You’ve designed a brand new email campaign and you’re ready to hit send – but how will you know if it’s successful? Whether you’re promoting an event, launching a new product, or running a special offer, the answer is – data! Get started with our robust reporting tools to understand at a glance what’s making your subscribers open, click, and buy from your emails. Use data to continuously improve your sends and you’ll be hitting your KPIs with every campaign.
Once your campaign’s been delivered, it’s time to generate a report showing your amazing results! Download your data in a digestible visual format and you’ll have the numbers you need at your fingertips to prove your success. Understand subscriber engagement down to the details; for example, see which subscribers have clicked on a specific product link and then send them an email with more details on that product as if you’ve read their mind.
Target subscribers based on their website behavior; for example, see which subscribers have viewed a specific product page and then send them a follow-up email about that product.
Use data to track and increase key metrics like opens, clicks, forwards, and list growth rate. Set benchmarks and KPIs to measure your progress and soon you’ll have emails your customers can’t wait to read that also grow your business.
Track conversions, gain deeper insight into customer behavior, and monitor the values of conversions from email marketing campaigns. Easily see email tracking results that show if a subscriber clicked a call-to-action in the message, and if they then completed the “conversion” action on your website.
Google already tracks hundreds of data-points from your website visitors, but until now those visitors were anonymous to you. With our Google Analytics integration you can harness rich website tracking data for every email subscriber who visits your website.
Just 10 minutes of setup, and you’ll be able to:
• Segment subscribers by website browse activity
• Segment subscribers by time on site
• Segment subscribers by goal completions
• Segment subscribers by pages viewed
Revenue per email is one of the most important metrics to track – learn which of your emails have the highest conversion rate and drive the most sales to inform future sends. Use this data to build your marketing strategy and align your efforts with your business goals.
Gain deep insight into your customers’ behavior with our Google Analytics link tracking. See where subscribers go to on your website after reading your emails, and use this data to inform your next campaigns and even send relevant follow-up emails.
All this goes to the bottom line for you!