While there are literally thousands of layout possibilities for your monthly newsletter, this particular layout is to give some creative direction on a monthly newsletter that has product, service or...

If you’re trying to get your brand noticed and reach more customers, email marketing is the way to go. But standing out in the crowded digital space is no easy...

There are thousands of sales reps like you who are vying to get your prospect’s attention whether you can make your emails stand out in your prospect’s inbox and get...

With a few simple adjustments, you can generate more opens and increase subscriber engagement. If you want to increase open rates, you should focus on everything the subscriber sees before...

Typically we see newsletters going out to subscribers anywhere to one to five times a month. The majority of newsletter subscribers though will look for and are comfortable with one...

There is many factors to a winning marketing email, but besides the technical items you need to explore such as A/B testing etc., what about the actual message. If you...

What makes a fail a #FAIL? This is all about the metrics and determination of a failure or success of an email campaign. Let’s first dive into how to identify...

Email marketing automation (we’ll just say automated) can include two different types of campaigns. And the naming of them causes confusion to say the least. Here we want to spell...

Basically, it is an email based on a transaction such as a password reset, order confirmation emails, or account information. As such, transactional emails have extremely high open rates as...

CTAs (call to action) are words that provide direction and encouragement of action in your marketing campaign. We are all familiar with such words as ‘Buy Now” or ‘Subscribe Now’....