As the holidays draw closer, it’s a perfect opportunity to reflect and refine your email marketing campaigns. This is the time of the year that marketers send the most emails,...

You may be reading this because you’ve tried your hand at A/B testing, and, well, nothing really happened. Email A didn’t outperform Email B in any noteworthy way; the reverse...

The cool, crisp air. Flickering, fall-scented candles. Soft, snuggly sweaters. No doubt the warm and fuzzy feelings of Autumn are in full effect everywhere you turn. So why not make...

One of the most powerful automations you can create is the welcome or onboarding sequence. Ensure new customers or members are properly welcomed with a series of helpful messages. Keep...

Did you know: For every $1 you spend on email marketing, you can expect an average return of $42. (DMA, 2019) and 59% of respondents say marketing emails influence their...

Ever wonder what your subscribers do on your website, after they click on a link in your email? Google already tracks data on your website visitors, but until now, those...

If the last couple of years has taught us anything, it’s that we need to roll with new changes. The email marketing industry is about to experience some changes to...

Email marketing success is driven by good message content, clean list management, and safe sending practices. Below are 8 best practices to help you improve your email marketing efforts. These...

Remember the Wizard of Oz? The scene where Dorothy walks through her drab, lifeless house, then opens the front door to a colorful, magical, exciting new world?  With a few simple adjustments, you can take your emails from dull...

Open rate. Click-through rate. You study these metrics all the time. You know that Subscriber Sam opened your latest email, then clicked on a link to one of your blog...