Typically we see newsletters going out to subscribers anywhere to one to five times a month. The majority of newsletter subscribers though will look for and are comfortable with one...

There is many factors to a winning marketing email, but besides the technical items you need to explore such as A/B testing etc., what about the actual message. If you...

What makes a fail a #FAIL? This is all about the metrics and determination of a failure or success of an email campaign. Let’s first dive into how to identify...

Email marketing automation (we’ll just say automated) can include two different types of campaigns. And the naming of them causes confusion to say the least. Here we want to spell...

Basically, it is an email based on a transaction such as a password reset, order confirmation emails, or account information. As such, transactional emails have extremely high open rates as...

CTAs (call to action) are words that provide direction and encouragement of action in your marketing campaign. We are all familiar with such words as ‘Buy Now” or ‘Subscribe Now’....

As the holidays draw closer, it’s a perfect opportunity to reflect and refine your email marketing campaigns. This is the time of the year that marketers send the most emails,...

You may be reading this because you’ve tried your hand at A/B testing, and, well, nothing really happened. Email A didn’t outperform Email B in any noteworthy way; the reverse...

The cool, crisp air. Flickering, fall-scented candles. Soft, snuggly sweaters. No doubt the warm and fuzzy feelings of Autumn are in full effect everywhere you turn. So why not make...

One of the most powerful automations you can create is the welcome or onboarding sequence. Ensure new customers or members are properly welcomed with a series of helpful messages. Keep...