Email Analytics

5 Must-Know Statistics for Email Marketing Success

July 13, 2018

You don’t have to be an analytics expert to measure the impact of your email marketing and the role that email is playing in your overall digital marketing strategy. Here are 5 key email marketing statistics to know and use to inform your future email marketing plans.

1) Discover Your Most Popular Links

What blog posts inspired the most clicks? What fundraisers generated the most interest? In Critical Impact, you can easily see the most popular links or link tags by running the report called Most Popular Links from Selected Campaigns. It will organize the links clicked from highest number of clicks to lowest, allowing you to quickly see the most successful links clicked. Use this information to select future articles or links to include in your emails.

2) Find the Best Day of the Week to Send Email

While there are many studies out there that give high-level data for which day of the week is the best day to schedule your mailings, these studies can fall apart for certain audiences. Each subscriber list is unique, so it’s important to find data that matches the preferences of your group of subscribers.

Critical Impact’s Statistical Charts report can help you quickly find the most effective day of the week for your message sends. This report shows the average open and click rates for each day of the week. Use this information to select the best send dates for your upcoming email campaigns.
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3) Mobile vs. Desktop Usage

What device do people use to read your emails? Each industry and unique subscriber list will have varying preferences for where they open their emails. A younger, more urban list might prefer to open emails on their phones in the evening…while an email offering B2B deals might be more likely to be opened at the office desktop computer. Knowing how your list interacts with your email is crucial as you decide how long to make your emails, how easy they are to read on mobile devices, etc.

4) Learn From Your Most Successful Subject Lines

Take a minute to look at the top and bottom performing subject lines from your email sends. In Critical Impact, look at the graphs in the Statistical Charts report which will show you the open and click rates for the most popular and least popular subject lines. Then use this information to help you pick the best subject line for your next email campaign.

5) Revenue Per Email

Revenue per email is one of the most important metrics to track. Use our integration with Google Analytics to measure which email messages are delivering the most revenue or highest conversion rate. Alter your email marketing strategy based on how these results are aligning with your marketing goals.

We hope that these email marketing statistics help inform and improve your future email marketing plans.