5 Tips For Amazing Delivery During the Holidays
As the holidays draw closer, it’s a perfect opportunity to reflect and refine your email marketing campaigns. This is the time of the year that marketers send the most emails,…
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Best Practices to Drive Engagement This Holiday Season
Making seasonal topics and traditions part of your email marketing is a great way to connect with your subscribers in a timely and relevant way. However, there is also a…
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What You Need to Know About the Apple Mail Privacy Protection Update
If the last couple of years has taught us anything, it’s that we need to roll with new changes. The email marketing industry is about to experience some changes to…
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How to Increase Opens With Eye-Catching Subject Lines and Preview Text
With a few simple adjustments, you can generate more opens and increase subscriber engagement. If you want to increase open rates, you should focus on everything the subscriber sees before…
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How to Create an Outstanding Onboarding Series
One of the most powerful automations you can create is the welcome or onboarding sequence. Ensure new customers or members are properly welcomed with a series of helpful messages. Keep…
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Add Instant Power to Your Email Marketing Strategy with These 6 Tactics
Did you know: For every $1 you spend on email marketing, you can expect an average return of $42. (DMA, 2019) and 59% of respondents say marketing emails influence their…
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How to Boost Clicks & Conversions with Email Personalization: 3 Actionable Tips
Remember the Wizard of Oz? The scene where Dorothy walks through her drab, lifeless house, then opens the front door to a colorful, magical, exciting new world? With a few simple adjustments, you can take your emails from dull…
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Spice Up Your Email Marketing with Fun, Fall-Themed Templates
The cool, crisp air. Flickering, fall-scented candles. Soft, snuggly sweaters. No doubt the warm and fuzzy feelings of Autumn are in full effect everywhere you turn. So why not make…
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Google Analytics Integration: 3 Ways to Boost Your Email Marketing Impact Right Away
Open rate. Click-through rate. You study these metrics all the time. You know that Subscriber Sam opened your latest email, then clicked on a link to one of your blog…
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5 Tips for Successful SMS Marketing
Did you know SMS marketing messages have a read rate of 97% within 15 minutes of delivery? And, that over 50% of SMS campaigns generate a positive ROI, when combined…
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