In today’s world, email is one of the most popular forms of communication. Whether it’s for work, personal, or promotional purposes, email is a convenient way to stay in touch...
If you’re trying to get your brand noticed and reach more customers, email marketing is the way to go. But standing out in the crowded digital space is no easy...
With a few simple adjustments, you can generate more opens and increase subscriber engagement. If you want to increase open rates, you should focus on everything the subscriber sees before...
Typically we see newsletters going out to subscribers anywhere to one to five times a month. The majority of newsletter subscribers though will look for and are comfortable with one...
There is many factors to a winning marketing email, but besides the technical items you need to explore such as A/B testing etc., what about the actual message. If you...
What makes a fail a #FAIL? This is all about the metrics and determination of a failure or success of an email campaign. Let’s first dive into how to identify...
CTAs (call to action) are words that provide direction and encouragement of action in your marketing campaign. We are all familiar with such words as ‘Buy Now” or ‘Subscribe Now’....
You may be reading this because you’ve tried your hand at A/B testing, and, well, nothing really happened. Email A didn’t outperform Email B in any noteworthy way; the reverse...
One of the most powerful automations you can create is the welcome or onboarding sequence. Ensure new customers or members are properly welcomed with a series of helpful messages. Keep...
Did you know: For every $1 you spend on email marketing, you can expect an average return of $42. (DMA, 2019) and 59% of respondents say marketing emails influence their...
