There are thousands of sales reps like you who are vying to get your prospect’s attention whether you can make your emails stand out in your prospect’s inbox and get...
Typically we see newsletters going out to subscribers anywhere to one to five times a month. The majority of newsletter subscribers though will look for and are comfortable with one...
What makes a fail a #FAIL? This is all about the metrics and determination of a failure or success of an email campaign. Let’s first dive into how to identify...
Email marketing automation (we’ll just say automated) can include two different types of campaigns. And the naming of them causes confusion to say the least. Here we want to spell...
As the holidays draw closer, it’s a perfect opportunity to reflect and refine your email marketing campaigns. This is the time of the year that marketers send the most emails,...
You may be reading this because you’ve tried your hand at A/B testing, and, well, nothing really happened. Email A didn’t outperform Email B in any noteworthy way; the reverse...
Open rate. Click-through rate. You study these metrics all the time. You know that Subscriber Sam opened your latest email, then clicked on a link to one of your blog...
1) Focus on Subscriber Quality Healthy lists will have subscribers who actively want to hear from you, so it’s always a good practice to only send to emails who subscribed...
The holidays are a great time of year for email marketers to send compelling messages to their subscribers. However, there is also a higher volume of email being sent, which...
Automatically send new content to your subscribers whenever there’s something new to share. Save time by publishing content on your website, and then automatically pulling it into an email. Say...
