Actionable Steps to Improve Open and Click Rates
1) Focus on Subscriber Quality Healthy lists will have subscribers who actively want to hear from you, so it’s always a good practice to only send to emails who subscribed…
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Tis the Season to Say Thanks and Connect with Subscribers
This holiday season, express gratitude to your subscribers by sending them a heartfelt email. During this busy time, it’s refreshing when a brand takes a moment to simply send a…
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Boost Subscriber Engagement for the Holidays
The holidays are a great time of year for email marketers to send compelling messages to their subscribers. However, there is also a higher volume of email being sent, which…
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The Ultimate Guide to List Growth and Management
You probably already know that email is the preferred and effective medium for communication. In fact, 72% of people choose email over other communication channels. However, the success of your…
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It’s Time to Clean Your Email List to Drive Results
Wow, your list is growing, and you are reaching more subscribers than ever! However, it’s common to see your open and click rates decrease as your list size gets larger.…
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Is Your Sign Up Form Scaring Away Potential Subscribers?
Genuine list growth is an important part of any email marketing strategy. But what if your sign up form is actually scaring away potential subscribers, instead of encouraging them to…
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Featured Integration: Segmentation Fueled by Google Analytics
The Journey Doesn’t End in the Inbox With Critical Impact’s Google Analytics integration, it’s easy to see a subscriber’s journey from an email communication to your website. Once you have…
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How to Re-engage Subscribers Before the Holidays
When you have a group of subscribers who haven’t opened or clicked a message from you in awhile, it’s probably time to remind them of your value through a re-engagement…
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Attract New Subscribers with These Sweet Ideas
Would you like to grow your subscriber list organically, but don’t know where to start? As the old phrase goes: “you’ll catch more flies with honey than vinegar.” The best…
Read More How to Make a Splash With Your Emails
Now that it’s August, we must face the stark reality that the end of summer is approaching. Here are 4 tips to make a splash with your email marketing during…
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