It’s Time to Clean Your Email List to Drive Results
Wow, your list is growing, and you are reaching more subscribers than ever! However, it’s common to see your open and click rates decrease as your list size gets larger.…
Is Your Sign Up Form Scaring Away Potential Subscribers?
Genuine list growth is an important part of any email marketing strategy. But what if your sign up form is actually scaring away potential subscribers, instead of encouraging them to…
Featured Integration: Segmentation Fueled by Google Analytics
The Journey Doesn’t End in the Inbox With Critical Impact’s Google Analytics integration, it’s easy to see a subscriber’s journey from an email communication to your website. Once you have…
How to Re-engage Subscribers Before the Holidays
When you have a group of subscribers who haven’t opened or clicked a message from you in awhile, it’s probably time to remind them of your value through a re-engagement…
Attract New Subscribers with These Sweet Ideas
Would you like to grow your subscriber list organically, but don’t know where to start? As the old phrase goes: “you’ll catch more flies with honey than vinegar.” The best…
How to Make a Splash With Your Emails
Now that it’s August, we must face the stark reality that the end of summer is approaching. Here are 4 tips to make a splash with your email marketing during…
How to Use List Segmentation to Stand Out
Segmenting your email list can help you communicate more intelligently and directly with your subscribers. You can send information that is targeted for their preferences or location, and when this…
How to Make Subscribers Fall in Love with Your Emails
What does it take to create emails that people love? Here are 5 insider tips to create effective email marketing campaigns that your subscribers will love to read. 1. Be…
5 Good Practices to Reduce Spam Complaints
A key way to email marketing success is having a low number of spam complaints. Spam complaints can happen for a number of reasons: subscribers may not remember signing up…