All posts in “Segmentation”

In today’s fast-paced digital world, email marketing remains an indispensable tool for businesses to reach and engage their target audience. However, the ever-increasing competition for attention in email inboxes makes...

Increasing brand awareness is important. This is because the more familiar people are with your brand, the more likely they are to purchase from you. In today’s digital age, email...

Let’s talk about effective strategies to build email lists! Building an email list can be a valuable asset for businesses and organizations to engage with audiences, generate leads, and drive...

Typically we see newsletters going out to subscribers anywhere to one to five times a month. The majority of newsletter subscribers though will look for and are comfortable with one...

What makes a fail a #FAIL? This is all about the metrics and determination of a failure or success of an email campaign. Let’s first dive into how to identify...

Interlacing your email and social media marketing can be a powerful combination. Here are some examples of how these two marketing channels can work together to increase your reach. 1....