You may be reading this because you’ve tried your hand at A/B testing, and, well, nothing really happened. Email A didn’t outperform Email B in any noteworthy way; the reverse...
Ever wonder what your subscribers do on your website, after they click on a link in your email? Google already tracks data on your website visitors, but until now, those...
If the last couple of years has taught us anything, it’s that we need to roll with new changes. The email marketing industry is about to experience some changes to...
You don’t have to be an analytics expert to measure the impact of your email marketing and the role that email is playing in your overall digital marketing strategy. Here...
As an email marketer, you probably don’t have time to meticulously analyze reports from email marketing campaigns. However, interpreting these stats can have huge benefits for your email marketing and...
It doesn’t matter if your list is large or small, one of the best ways to increase opens and clicks is to run A/B tests. Compare two different options at...
