What You Need to Know About the Apple Mail Privacy Protection Update
If the last couple of years has taught us anything, it’s that we need to roll with new changes. The email marketing industry is about to experience some changes to…
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Examine the Subscriber Journey with Web Visitor Tracking
Ever wonder what your subscribers do on your website, after they click on a link in your email? Google already tracks data on your website visitors, but until now, those…
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5 Must-Know Statistics for Email Marketing Success
You don’t have to be an analytics expert to measure the impact of your email marketing and the role that email is playing in your overall digital marketing strategy. Here…
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Featured Integration: Segmentation Fueled by Google Analytics
The Journey Doesn’t End in the Inbox With Critical Impact’s Google Analytics integration, it’s easy to see a subscriber’s journey from an email communication to your website. Once you have…
Read More Key Benefits of Email Tracking Reports
As an email marketer, you probably don’t have time to meticulously analyze reports from email marketing campaigns. However, interpreting these stats can have huge benefits for your email marketing and…
Read More The Insiders’ Guide to A/B Testing
It doesn’t matter if your list is large or small, one of the best ways to increase opens and clicks is to run A/B tests. Compare two different options at…
Read More How to Use Google Analytics Link Tracking in Email Campaigns
Website analytics can help you understand your client’s journey and measure your marketing performance. You can see if people came to your site from a search engine, a link on…
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