While there are many studies out there that give high-level data for which day of the week is the best day to schedule your mailings, these studies can fall apart...
Interlacing your email and social media marketing can be a powerful combination. Here are some examples of how these two marketing channels can work together to increase your reach. 1....
Segmenting your email list can help you communicate more intelligently and directly with your subscribers. You can send information that is targeted for their preferences or location, and when this...
Get your lab coats on. It’s time for some experimentation. You probably already know the basic premise of A/B testing. If not, here it is: A/B testing, also referred to...
There is perhaps nothing more discouraging than seeing a low delivery rate for a message that you worked hard to create. In order to achieve the best delivery results this...
Adding video to your email campaigns is a powerful way to engage with your subscribers. Video makes it possible to show in a memorable format instead of describing in text...
As an email marketer, you probably don’t have time to meticulously analyze reports from email marketing campaigns. However, interpreting these stats can have huge benefits for your email marketing and...
Tips for Successful Delivery When it comes to email marketing, there is perhaps nothing more frustrating than discovering that only a portion of your mailing list is receiving your messages....
It doesn’t matter if your list is large or small, one of the best ways to increase opens and clicks is to run A/B tests. Compare two different options at...
What does it take to create emails that people love? Here are 5 insider tips to create effective email marketing campaigns that your subscribers will love to read. 1. Be...
