All posts tagged “conversion rate”

Email marketing campaigns are a popular digital marketing strategy with numerous benefits for businesses and organizations. Here are five key benefits of email marketing campaigns:   Cost-Effective: Email marketing is...

In today’s digital age, email marketing remains a powerful tool for businesses to connect with their audience, build brand loyalty, and drive sales. However, sending generic emails to your entire...

Our latest infographic outlines the latest email marketing data in terms of return on investment (ROI), lead generation, automation, and email in relation to it’s performance vs. social media. We...

Landing pages are crucial in the online world. People have short attention spans and first impressions matter. They play a significant role in marketing and user experience. This action can...

Email marketing remains a powerful tool for engaging with audiences and driving conversions. However, high click rates in emails can sometimes be misleading due to the presence of bots and...

What makes a fail a #FAIL? This is all about the metrics and determination of a failure or success of an email campaign. Let’s first dive into how to identify...

You may be reading this because you’ve tried your hand at A/B testing, and, well, nothing really happened. Email A didn’t outperform Email B in any noteworthy way; the reverse...