Personalized emails are great because they help build a relationship between you and your subscribers, and typically increase open and click rates. However, there is a certain risk to sending…
While there are many studies out there that give high-level data for which day of the week is the best day to schedule your mailings, these studies can fall apart…
Get your lab coats on. It’s time for some experimentation. You probably already know the basic premise of A/B testing. If not, here it is: A/B testing, also referred to…
It doesn’t matter if your list is large or small, one of the best ways to increase opens and clicks is to run A/B tests. Compare two different options at…