Discover the Best Day of the Week to Email Your Subscribers
While there are many studies out there that give high-level data for which day of the week is the best day to schedule your mailings, these studies can fall apart…
3 Steps to Success with A/B Testing
Get your lab coats on. It’s time for some experimentation. You probably already know the basic premise of A/B testing. If not, here it is: A/B testing, also referred to…
The Insiders’ Guide to A/B Testing
It doesn’t matter if your list is large or small, one of the best ways to increase opens and clicks is to run A/B tests. Compare two different options at…