All posts in “Testing”

Email marketing remains a powerful tool for engaging with audiences and driving conversions. However, high click rates in emails can sometimes be misleading due to the presence of bots and...

While there are literally thousands of layout possibilities for your monthly newsletter, this particular layout is to give some creative direction on a monthly newsletter that has product, service or...

If you’re trying to get your brand noticed and reach more customers, email marketing is the way to go. But standing out in the crowded digital space is no easy...

There are thousands of sales reps like you who are vying to get your prospect’s attention whether you can make your emails stand out in your prospect’s inbox and get...

What makes a fail a #FAIL? This is all about the metrics and determination of a failure or success of an email campaign. Let’s first dive into how to identify...

You may be reading this because you’ve tried your hand at A/B testing, and, well, nothing really happened. Email A didn’t outperform Email B in any noteworthy way; the reverse...

Personalized emails are great because they help build a relationship between you and your subscribers, and typically increase open and click rates. However, there is a certain risk to sending...

While there are many studies out there that give high-level data for which day of the week is the best day to schedule your mailings, these studies can fall apart...

Get your lab coats on. It’s time for some experimentation. You probably already know the basic premise of A/B testing. If not, here it is: A/B testing, also referred to...

It doesn’t matter if your list is large or small, one of the best ways to increase opens and clicks is to run A/B tests. Compare two different options at...