Prevent Common Personalized Email Mistakes
Personalized emails are great because they help build a relationship between you and your subscribers, and typically increase open and click rates. However, there is a certain risk to sending…
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Discover the Best Day of the Week to Email Your Subscribers
While there are many studies out there that give high-level data for which day of the week is the best day to schedule your mailings, these studies can fall apart…
Read More 3 Steps to Success with A/B Testing
Get your lab coats on. It’s time for some experimentation. You probably already know the basic premise of A/B testing. If not, here it is: A/B testing, also referred to…
Read More The Insiders’ Guide to A/B Testing
It doesn’t matter if your list is large or small, one of the best ways to increase opens and clicks is to run A/B tests. Compare two different options at…
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