Ever wonder what your subscribers do on your website, after they click your email? We can tell you.
Web Visitor Tracking
Google already tracks hundreds of data-points on your website visitors, but until now, those visitors were anonymous to you. Now, with Critical Impact’s Google Analytics integration, you can harness incredibly rich website tracking data for each of your email subscribers who visit your website!
Set up in about 10 minutes.
Segment subscribers by website browse activity.
Segment subscribers by time on site.
Segment subscribers by goal completions.
Segment subscribers by pages viewed.
Track conversions, gain deeper insight into customer behavior, and monitor the values of conversions from email marketing campaigns. Easily see email tracking results that show if a subscriber clicked a call-to-action in the message, and if they then completed the “conversion” action on your website. For example, if you have a landing page that subscribers can only get to by completing a form, you can easily see what subscribers got to that page and successfully completed that conversion action.