enhance and simplify your
email marketing campaigns.

critical impact helps you boost sales, reduce workloads and grow audiences with email marketing.

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Measure Conversions

measure email conversions

Revenue per email is one of the most important metrics to track – learn which of your emails have the highest conversion rate and drive the most sales to inform future sends.

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Use this data to build your marketing strategy and align your efforts with your business goals.

Just 10 minutes of setup, and you’ll be able to:

• Segment subscribers by website browse activity
• Segment subscribers by time on site
• Segment subscribers by goal completions
• Segment subscribers by pages viewed

List Types

advanced list segmentation

Running a special deal for customers in Scottsdale, Arizona? Want to send an email only to subscribers who opened or clicked on your last email?

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Use advanced list segmentation to send hyper-relevant emails to your audience.

Our Dynamic List Generator instantly creates a list of subscribers based on your unique requirements. Send specific emails to subscribers based on data like their purchase history, website activity, email interactions, CRM data, and more.

For example, you can use geo-targeting to send emails to subscribers in a specific region letting them know about local deals, products, events, and more.

Or try using dynamic content in your emails to send personalized content to different subscribers – all within the same email!

Ease of Use

design high-converting landing pages

Landing pages are key to growing your email list and keeping your subscribers engaged.

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Ready to send a form to your subscribers? Well, it’s not as easy as simply emailing them the form. Forms can include elements that violate privacy laws in many jurisdictions! You dont want that!

That’s why you’ll need to host the form on a page on your website – also called a landing page – and include a link to that landing page in your email.

Customers love us

our customers love us

“CI offers much more robust, detailed services and tools than Mailchimp. And it’s also cheaper. And the customer service is much better.

For what we needed, Mailchimp just couldn’t deliver.” (Capterra)

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“The software is great, but the support team is even better. They’re always available to help out with questions or troubleshooting.”

“Loads of reporting options and powerful features easily available.
Powerful API lets you do lots of stuff from inside your own application.”

“The response to my needing help is immediate and helpful. It is also easy to use and they do what they say they will do.”

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build powerful email automations with ease

engage, nurture, and retain your subscribers with hyper-personalized emails

enhance and simplify your email marketing campaigns with critical impact


all at a competitive price with our custom pricing model

drive results with powerful email analytics

Did you read our reviews on SourceForge?

“Data/list exports are significantly faster compared to our previous platform, taking less than a minute, even for large exports.”

“The reporting options on Critical Impact are incredible! The email editor is very user friendly and allows you to create custom emails or customize well done templates.”

“The sales and support teams have been super helpful as we’ve rolled this out to our customers. We look forward to a long partnership!”

 

easy-to-understand reporting

five star customer service

five star customer service

 

 

grab a brief product demo that is tailored just for you…and see why email marketers love us!

Email Marketing Features