Drag and Drop Message Editor
With Critical Impact’s drag and drop editor, you can easily build emails by dragging content into an email message. Each message created with this editor is mobile responsive and ready to be customized for your brand.
- Choose a template or make it from scratch
- Easily customize the color scheme, content, and layout of the message
- Responsive design makes emails look great no matter what the screen size
Marketing Automation
Create email workflows to powerfully engage and nurture all of the people in your subscriber database. Use Critical Impact’s Marketing Automation tool to set up workflow actions triggered by subscriber information, such as opens, clicks, custom field values, and more.
Here are some examples of ways to use the Marketing Automation tool:
- Engaged Subscriber Workflow: Send a specific message to those who opened your last message, and re-engage inactive subscribers with a series sent to those who did not open the message.
- Registration Workflow: Email subscribers a series of messages until they register for an event, then move them to a different workflow.
Create Surveys
Ever wonder what your subscribers are interested in or what they thought about a recent event? With Critical Impact’s survey tool, you can know for certain what they think. The online survey tool lets you create surveys and send them directly to your subscriber lists. Get results fast with instant response tracking and reporting.
- Send a link to your survey in an email to your subscribers.
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Track results in real time for individual subscribers or general trends.
A/B Testing
A/B tests help email marketers and designers compare subject lines, message content, send times, and from addresses to see which works best for their unique group of subscribers.
An A/B test is a comparison run between two versions of a message over a length of time to see which performs better. To run an AB Test, send out one version of the message to test group A and the other version of the message to test group B. After a period of time, the system automatically sends the remaining recipients the email that has gotten the higher number of opens/clicks. This effectively sends the most popular email to the bulk of your recipients.
SMS Messaging
SMS marketing is an extremely versatile way of connecting with customers. Critical Impact’s SMS messaging allows you to:
- Send SMS text messages to welcome new subscribers
- Send live updates for an event
- Monitor subscriber’s responses in the SMS Inbox
- Set up auto responses to Key Words, so subscribers can easily opt into lists or receive immediate information
- Offer special promotions
Advanced List Segmentation
Dynamic lists are defined by rules which determine which subscribers should be included on the list. The list is built “dynamically” by Critical Impact based upon those rules. Any subscriber who meets the criteria of the dynamic list will be included at the time of send.
Dynamic lists can be used to:
- Send to active subscribers who have opened or clicked on any message in the past 30 days.
- Segment subscribers by custom fields like “city” and dynamically select subscribers who are from a specific location
Reports & Analytics
With robust real-time tracking and graphical reporting, your campaign results can be analyzed to drive future marketing improvements.
Sender Authentication
Critical Impact provides sender authentication to increase the deliverability and security of your email sends. Authenticating email from your domain helps protect your brand by reducing the chance that your email is mistaken for spam.
We can help you build and maintain a good sender reputation by providing a digital signature that authorizes each email as coming from you.
Dynamic Content
Personalize your emails by including dynamic content in your email campaign. Send out one message that has content tailored to the interests of each individual subscriber. For example, you could have a section of the email show news directly related to the region where your subscriber lives.
Automated Email Messaging
Critical Impact’s automated messages tool lets you schedule messages to send automatically to subscribers.
- Customize a drip campaign to welcome new subscribers
- Build excitement for an event with a series of messages
- Automatically send a happy birthday message every year before the subscriber’s birthday.
- Triggered/conditional email sends
- Send transactional email messages
Landing Pages
The web content tool allows you to build landing pages hosted on our domain. For example, you could use the web content tool to create a “More Information” landing page for links inserted into an email campaign. You could also build a “Thank You” page with the web content tool, then send people to this screen after they opt-in with a sign up form.
Inbox Preview Rendering
The Inbox Preview tool lets you view screenshots of your email in 65 combinations of the most popular email clients and mobile devices.
Unlike web browsers, email clients are far more strict when it comes to HTML and CSS standards. Just because your email renders properly in a web browser does not mean it will render correctly in every inbox. Our service allows you to preview your email in 8 operating systems, 6 web browsers, and 32 email clients – all with one click.
RSS to Email
The RSS tool takes content from your blog (or any RSS feed) and sends it as a message to your subscribers automatically. The RSS driven campaign will check daily to see if anything has been added to your RSS feed in the past 24 hours. If there’s new content, the message will be automatically created and sent out.
Drag and Drop Articles into Newsletters Using Web-Feed Content
Use your RSS feed to create newsletter articles that can include a subject, author, article content, and read more link. Once you publish content for your RSS feed you can have it automatically pulled into your newsletter. Create your own custom template and control how many articles are pulled into the newsletter issue.
SalesForce Integration
Simplify the task of sending mass email, SMS, and social media campaigns to leads and contacts in Salesforce.
Select the message you want to send, choose the Salesforce report(s) that you want to receive the email message, and deploy.
Send PDF Attachments
Send PDF attachments with your email marketing campaign. To make the PDF attachment email friendly, Critical Impact provides a simple way to upload your PDF and insert it as a link to a hosted attachment.
Link Tagging
Tag the links in your messages to categorize the link tracking reports. For example, you could add a link alias to each link associated with one of your advertisers. Then after the messages are sent, you can run a report to see all of the subscribers who clicked on any of the advertiser’s links during the last month.
Manage Subscribers
Import your subscribers into Critical Impact and manage them with ease. Filter your subscribers with dynamic lists to send targeted email messages.
Customizable Subscription Center
Tailor the subscription center look and feel to match your brand and encourage subscribers to sign up for lists that they are interested in.
Built-in Photo Editor
You’ll notice an extensive selection of image editing tools right at your fingertips, without leaving your Critical Impact account!
Easily resize images, apply a color filter, add text to an image, or even add special effects using our built-in tools.
