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Dynamic lists are defined by rules which determine which subscribers should be included on the list. The list is built “dynamically” by Critical Impact based upon those rules. Any subscriber who meets the criteria of the dynamic list will be included at the time of send.
An A/B test is a comparison run between two versions of a message to see which performs better. After a period of time, the system automatically sends the remaining recipients the email that received the higher number of opens/clicks.
Discover where subscribers are opening your emails. Segment your lists to pull in everyone who opened or clicked your email in a specific region. Target subscribers who live within a certain mile radius of a zip code, to make sure that your emails are going to the right audience.
Email clients are far more strict than web browsers when it comes to HTML and CSS standards. Just because your email renders properly in a web browser does not mean it will render correctly in every inbox. Our service allows you to preview how your message will look in the inbox before you send.
Energize your open- and click-rates by including dynamic content rules within your message templates! Just insert a “dynamic content rule” into your template and each subscriber who matches that rule will see their personalized content. Dynamic content will help you leverage data like purchase history, website browse activity, email interactions, and even your CRM data.