What makes a fail a #FAIL? This is all about the metrics and determination of a failure or success of an email campaign. Let’s first dive into how to identify...
Email marketing automation (we’ll just say automated) can include two different types of campaigns. And the naming of them causes confusion to say the least. Here we want to spell...
Basically, it is an email based on a transaction such as a password reset, order confirmation emails, or account information. As such, transactional emails have extremely high open rates as...
One of the most powerful automations you can create is the welcome or onboarding sequence. Ensure new customers or members are properly welcomed with a series of helpful messages. Keep...
