All posts in “Automation”

Electronic books, or eBooks (the digital form of a traditional paper format) have become a popular medium for sharing knowledge, stories, and expertise. When used strategically, it helps authors, publishers,...

Finding the right balance is important. If you send too many messages, people may get annoyed. But if you don’t send enough, they may forget about you. Email campaigns are...

Black Friday has become synonymous with massive sales, long lines, and frenzied shoppers. However, email marketing has emerged as a critical component of a successful Black Friday marketing strategy. It’s...

In today’s digital age, email marketing remains a powerful tool for businesses to connect with their audience, build brand loyalty, and drive sales. However, sending generic emails to your entire...

Email marketing is a powerful tool for reaching your audience, but sending the same message to your entire list isn’t always the best approach. That’s where email marketing segmentation comes...

In today’s digital age, email marketing remains a powerful tool for businesses to connect with their audience and drive engagement. However, the key to a successful email campaign lies in...

Our latest infographic outlines the latest email marketing data in terms of return on investment (ROI), lead generation, automation, and email in relation to it’s performance vs. social media. We...

Landing pages are crucial in the online world. People have short attention spans and first impressions matter. They play a significant role in marketing and user experience. This action can...

In today’s digital era, email marketing has become an essential tool for businesses to connect with their customers. It enables targeted communication, boosts brand awareness, and drives conversions. Marketers now...

What makes a fail a #FAIL? This is all about the metrics and determination of a failure or success of an email campaign. Let’s first dive into how to identify...