All posts in “Automation”

Email marketing is a powerful tool for reaching your audience, but sending the same message to your entire list isn’t always the best approach. That’s where email marketing segmentation comes...

In today’s digital age, email marketing remains a powerful tool for businesses to connect with their audience and drive engagement. However, the key to a successful email campaign lies in...

Our latest infographic outlines the latest email marketing data in terms of return on investment (ROI), lead generation, automation, and email in relation to it’s performance vs. social media. We...

Landing pages are crucial in the online world. People have short attention spans and first impressions matter. They play a significant role in marketing and user experience. This action can...

In today’s digital era, email marketing has become an essential tool for businesses to connect with their customers. It enables targeted communication, boosts brand awareness, and drives conversions. Marketers now...

What makes a fail a #FAIL? This is all about the metrics and determination of a failure or success of an email campaign. Let’s first dive into how to identify...

Email marketing automation (we’ll just say automated) can include two different types of campaigns. And the naming of them causes confusion to say the least. Here we want to spell...

Basically, it is an email based on a transaction such as a password reset, order confirmation emails, or account information. As such, transactional emails have extremely high open rates as...

One of the most powerful automations you can create is the welcome or onboarding sequence. Ensure new customers or members are properly welcomed with a series of helpful messages. Keep...