Actionable Steps to Improve Open and Click Rates
1) Focus on Subscriber Quality Healthy lists will have subscribers who actively want to hear from you, so it’s always a good practice to only send to emails who subscribed…
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Looking Back at Our Productive 2019
Welcome to 2020! 2019 was a productive year for Critical Impact filled with growth and increased product offerings. Here’s a look at the resources, features, and events that helped make…
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Tis the Season to Say Thanks and Connect with Subscribers
This holiday season, express gratitude to your subscribers by sending them a heartfelt email. During this busy time, it’s refreshing when a brand takes a moment to simply send a…
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Boost Subscriber Engagement for the Holidays
The holidays are a great time of year for email marketers to send compelling messages to their subscribers. However, there is also a higher volume of email being sent, which…
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Highlighted Feature: Pull Content From RSS or Website
Automatically send new content to your subscribers whenever there’s something new to share. Save time by publishing content on your website, and then automatically pulling it into an email. Say…
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Personalize Emails with Dynamic Content
Delivering personalized content improves your relationship with subscribers by providing them with relevant and targeted information. Your subscribers will see the real value of tailored information and respond with higher…
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Prevent Common Personalized Email Mistakes
Personalized emails are great because they help build a relationship between you and your subscribers, and typically increase open and click rates. However, there is a certain risk to sending…
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How to Write Attention Grabbing Preview Text
To help increase open rates, it’s important to pay special attention to everything the subscriber sees before they choose to open the message. Many focus on developing a good subject…
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Examine the Subscriber Journey with Web Visitor Tracking
Ever wonder what your subscribers do on your website, after they click on a link in your email? Google already tracks data on your website visitors, but until now, those…
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The Ultimate Guide to List Growth and Management
You probably already know that email is the preferred and effective medium for communication. In fact, 72% of people choose email over other communication channels. However, the success of your…
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