How to Create Accessible Emails
It’s important that everyone can read your email, regardless of any disabilities or assistive devices that they are using. A few small changes can make your emails more accessible for…
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Is Your Sign Up Form Scaring Away Potential Subscribers?
Genuine list growth is an important part of any email marketing strategy. But what if your sign up form is actually scaring away potential subscribers, instead of encouraging them to…
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5 Must-Know Statistics for Email Marketing Success
You don’t have to be an analytics expert to measure the impact of your email marketing and the role that email is playing in your overall digital marketing strategy. Here…
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Email Marketing and the GDPR
The General Data Protection Regulation (GDPR) is a new European privacy law that became enforceable on May 25, 2018. The GDPR is intended to harmonize data protection laws throughout the…
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How to Use Preview Text to Stand Out
The other day I was taking a walk downtown and saw a sign for a bakery. The bakery’s display case was full of freshly baked cupcakes and cookies. The pile…
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Get Rid of Blue Links Added on iOS Devices
When an email is viewed on an iPhone or iPad, the iOS device will automatically add links around specific words, turning the words blue and underlined. These words can include…
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Growing Conversions Takes a Bit of Pruning
When you prune a garden correctly, you encourage healthy growth and flowering, as well as good looks. Email marketers can learn from this gardening technique to create emails that drive…
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5 Tips to Create Emails Your Subscribers Will Love
What does it take to create emails that people love? Here are 5 insider tips to create effective email marketing campaigns that your subscribers will love to read. 1. Get…
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Featured Integration: Segmentation Fueled by Google Analytics
The Journey Doesn’t End in the Inbox With Critical Impact’s Google Analytics integration, it’s easy to see a subscriber’s journey from an email communication to your website. Once you have…
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How to Re-engage Subscribers Before the Holidays
When you have a group of subscribers who haven’t opened or clicked a message from you in awhile, it’s probably time to remind them of your value through a re-engagement…
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