Blog – Page 2 – Critical Impact

4 Benefits of Integrated Email Marketing

October 19, 2017

Integration Benefits Integrating your CRM and email marketing platform provides a data bridge to power personalized, relevant communications. When your CRM and email campaigns are working together, you can streamline…

Attract New Subscribers with These Sweet Ideas

September 18, 2017

Email Marketing, Subscribers

Would you like to grow your subscriber list organically, but don’t know where to start? As the old phrase goes: “you’ll catch more flies with honey than vinegar.” The best…

How to Make a Splash With Your Emails

August 23, 2017

Email Design, Good Practices, Subscribers

Now that it’s August, we must face the stark reality that the end of summer is approaching. Here are 4 tips to make a splash with your email marketing during…

Smart Survey Strategies

June 26, 2017

Good Practices, Survey

Getting feedback is an important part of doing business. It’s good to know what clients are interested in or what they thought about a recent event. With Critical Impact’s survey…

Discover the Best Day of the Week to Email Your Subscribers

May 16, 2017

Delivery, Email Marketing, Good Practices, Testing

While there are many studies out there that give high-level data for which day of the week is the best day to schedule your mailings, these studies can fall apart…

4 Smart Strategies to Integrate Email & Social Media

March 21, 2017

Email Marketing, Social Marketing

Interlacing your email and social media marketing can be a powerful combination. Here are some examples of how these two marketing channels can work together to increase your reach. 1.…

How to Use List Segmentation to Stand Out

February 22, 2017

Email Marketing, Subscribers

Segmenting your email list can help you communicate more intelligently and directly with your subscribers. You can send information that is targeted for their preferences or location, and when this…

3 Steps to Success with A/B Testing

January 26, 2017

Delivery, Email Marketing, Testing

Get your lab coats on. It’s time for some experimentation. You probably already know the basic premise of A/B testing. If not, here it is: A/B testing, also referred to…

3 Tips to Send Your Holiday Emails Straight to the Inbox

December 13, 2016

Delivery, Email Design

There is perhaps nothing more discouraging than seeing a low delivery rate for a message that you worked hard to create. In order to achieve the best delivery results this…

Foolproof Typography Tips For Email

November 1, 2016

CSS, Email Design

Designing emails with unique typography can lead to some interesting challenges. Some email clients, like older versions of Outlook, do not support web-based fonts. This can cause a bit of…

4 Benefits of Integrated Email Marketing

Attract New Subscribers with These Sweet Ideas

How to Make a Splash With Your Emails

Smart Survey Strategies

Discover the Best Day of the Week to Email Your Subscribers

How to Use List Segmentation to Stand Out

3 Steps to Success with A/B Testing

3 Tips to Send Your Holiday Emails Straight to the Inbox

Foolproof Typography Tips For Email

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