Blog – Page 2 – Critical Impact

Is Your Sign Up Form Scaring Away Potential Subscribers?

August 7, 2018

Email Marketing, Good Practices, Subscribers

Genuine list growth is an important part of any email marketing strategy. But what if your sign up form is actually scaring away potential subscribers, instead of encouraging them to…

5 Must-Know Statistics for Email Marketing Success

July 13, 2018

Delivery, Email Marketing, Reports

You don’t have to be an analytics expert to measure the impact of your email marketing and the role that email is playing in your overall digital marketing strategy. Here…

Email Marketing and the GDPR

June 26, 2018

Email Marketing

The General Data Protection Regulation (GDPR) is a new European privacy law that became enforceable on May 25, 2018. The GDPR is intended to harmonize data protection laws throughout the…

How to Use Preview Text to Stand Out

May 13, 2018

Coding, Email Design, Email Marketing, Good Practices

The other day I was taking a walk downtown and saw a sign for a bakery. The bakery’s display case was full of freshly baked cupcakes and cookies. The pile…

Get Rid of Blue Links Added on iOS Devices

April 16, 2018

CSS, Email Design, iPhone, Links

When an email is viewed on an iPhone or iPad, the iOS device will automatically add links around specific words, turning the words blue and underlined. These words can include…

Growing Conversions Takes a Bit of Pruning

March 22, 2018

Email Marketing, Good Practices

When you prune a garden correctly, you encourage healthy growth and flowering, as well as good looks. Email marketers can learn from this gardening technique to create emails that drive…

5 Tips to Create Emails Your Subscribers Will Love

February 14, 2018

Email Design, Email Marketing

What does it take to create emails that people love? Here are 5 insider tips to create effective email marketing campaigns that your subscribers will love to read. 1. Get…

Featured Integration: Segmentation Fueled by Google Analytics

December 20, 2017

Email Marketing, Integrations, Reports, Subscribers

The Journey Doesn’t End in the Inbox With Critical Impact’s Google Analytics integration, it’s easy to see a subscriber’s journey from an email communication to your website. Once you have…

How to Re-engage Subscribers Before the Holidays

November 20, 2017

Delivery, Email Marketing, Subscribers

When you have a group of subscribers who haven’t opened or clicked a message from you in awhile, it’s probably time to remind them of your value through a re-engagement…

4 Benefits of Integrated Email Marketing

October 19, 2017

Email Marketing, Integrations

Integration Benefits Integrating your CRM and email marketing platform provides a data bridge to power personalized, relevant communications. When your CRM and email campaigns are working together, you can streamline…

Is Your Sign Up Form Scaring Away Potential Subscribers?

5 Must-Know Statistics for Email Marketing Success

Email Marketing and the GDPR

How to Use Preview Text to Stand Out

Get Rid of Blue Links Added on iOS Devices

Growing Conversions Takes a Bit of Pruning

5 Tips to Create Emails Your Subscribers Will Love

Featured Integration: Segmentation Fueled by Google Analytics

How to Re-engage Subscribers Before the Holidays

4 Benefits of Integrated Email Marketing

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