With robust real-time tracking and graphical reporting, your campaign results can be analyzed to drive future marketing improvements. View subscriber engagement for your contacts. Critical Impact keeps track of all of the clicks and opens for each subscriber in your account.
Target subscribers based on their website behavior. You can also pull a list of subscribers who have visited a specific page or viewed a specific product, and then send them a targeted email message.
Gain deeper insight into customer behavior using Critical Impact’s Google Analytics link tracking. This feature allows you to track where subscribers went on your website after clicking through your message.
Revenue per email is one of the most important metrics to track. Measure which email messages are delivering the most revenue or highest conversion rate. Alter your email marketing strategy based on how these results are aligning with your marketing goals.