What does it take to create emails that people love? Here are 5 insider tips to create effective email marketing campaigns that your subscribers will love to read.
1. Get to Know Your Subscribers
2. Be a Good Listener
Have you been paying attention to what your subscribers are telling you through their actions? If you’ve been sending email for a while, take a moment to look at your email statistics for past sends. Find the subject lines that captured subscriber’s attention with the highest open rates. Look at the links clicked to see what type of article generates the most clicks.
Critical Impact has a bunch of reports that can help you see these statistics for subscriber interactions. Utilize this information to create more messages with the type of content that your subscribers like the best.
3. Show Them You Care
Now that you know your subscribers a little better, it’s time to show them that you care. Humans crave personalized experiences. Personalizing emails can make people feel like you know them in some way, and that you care about their preferences.
Consider adding a mail merge variable to start the email off with their first name or add content that is “recommended for you!” Use Critical Impact’s dynamic content tool to show content specifically curated for their type of interests.
You can also offer exclusive content to your subscribers or special deals. This can be an effective tool to grow your subscriber list or increase customer loyalty.
4. Communicate Clearly
Communication is key to relationships. Make sure that your email is designed in a way that is easy to read on desktop and mobile devices. Highlight sections of interest with bold titles and large font. Then trim down your content so that people can skim your email quickly for information they may find interesting.
Also, make sure to proofread your emails for typos and check that all the links work before sending. You don’t want a spelling mistake to cloud your message or diminish your brand identity.
5. Dress for Success
A beautifully designed email will stand out in the inbox. Emails with beautiful images and a well-designed layout will look more refined and polished.
If you’ve been using the same template for years, it may be time to upgrade your design. Critical Impact’s drag and drop templates give you a great place to start with fresh layouts and designs. Just make sure that your new design is true to your brand, so subscribers recognize you immediately.
Follow these tips for creating unique and interesting content and your subscribers just may fall in love with your email.