Integration with Salesforce
The Critical Impact Email Marketing integration with Salesforce lets you use your CRM data to power personalized, relevant communications. With Critical Impact, it’s easy to combine your CRM data and your email communications without ever leaving the comfort of a familiar graphical interface. Real-time tracking statistics make it easy for your sales reps to immediately act upon your marketing initiatives.
Open, bounce, and click-through data is available at both an individual Lead and Contact level as well as an aggregate level. These results can then be integrated into Reports and Dashboards to evaluate and analyze the effectiveness of your Campaigns.