All posts tagged “open rates”

Email marketing remains a powerful tool for engaging with audiences and driving conversions. However, high click rates in emails can sometimes be misleading due to the presence of bots and...

Typically we see newsletters going out to subscribers anywhere to one to five times a month. The majority of newsletter subscribers though will look for and are comfortable with one...

Email marketing automation (we’ll just say automated) can include two different types of campaigns. And the naming of them causes confusion to say the least. Here we want to spell...

Basically, it is an email based on a transaction such as a password reset, order confirmation emails, or account information. As such, transactional emails have extremely high open rates as...