Email Marketing Software & SMS Text Messaging Solutions for Marketing Agencies

We make it easy for you to offer your own private label digital marketing solution to clients. Choose a custom URL for client access to the platform. Brand the site using your own custom logos and colors.

Need to manage an email marketing program on behalf of your clients? Our Reseller Edition gives you the flexibility to do just that, or you can work collaboratively by providing product access directly to your clients.

Email Marketing Automation Tools

From the automation builder, to triggered emails and auto-segmentation, the Critical Impact system gives you all the tools you need to easily create, automate, deploy, track, and refine your email marketing campaigns for optimal efficiency and optimal results.

Advanced Email Automation

SMS Text Messaging

With SMS messaging through Critical Impact, customers can easily opt into an SMS list by texting a keyword to a short code. Once they join an SMS list, you can set the Critical Impact account to send automated text messages. Popular uses include welcoming new subscribers, notifying subscribers of live updates for an event, and promoting special offers.

Send SMS Message

Why Critical Impact for Marketing Agencies?

In addition to the complete Critical Impact email marketing software and SMS text messaging solution, marketing agencies benefit from:

Sub Accounts

Managing an email program on behalf of your clients? With Critical Impact reseller admin tools, you can easily create separate sub accounts for each of your clients, as well as manage client permissions and account configurations. System users can easily toggle between sub-accounts and run reports across multiple sub accounts.

  • Every account you create is separate from each other
  • Every account has their own unique statistics, reports, unsubscribe preferences, and more
Sub Account Admin

Push Content

From your reseller account, you can easily push content to any of your sub accounts to streamline and speed the creation process.

  • Create email templates that contain your preferred styles and layout and make them instantly available in all sub accounts
  • Create newsletter articles and push them into specific accounts quickly and easily
Automated RSS

Admin User Permissions

With Critical Impact reseller admin tools, you can assign permission levels for each user and specify which advanced feature tools are available in each sub account.

  • Admin users can easily toggle between sub accounts without memorizing passwords. When you log in as another user, you’ll see exactly what the user sees when logged into the account.
  • Monitor login activity at the user level to see which user was the last to modify a message or send out a recent campaign.
Security Groups

More Tools to Optimize Your Agency’s Marketing Impact

Google Analytics Integration

Track the journey from an email to your client’s website. Build segments for laser-focused messaging that deliver more conversions.

Drag & Drop Email Templates

Create beautiful, mobile-responsive emails in minutes. Choose from 50+ templates. Add your content and branding, and you’re good to go!

Dynamic Content

Simply add a rule to an email template; each record that matches the rule will see personalized content driving more clicks and conversions.

Advanced List Segmentation

Set up the rule and the software dynamically builds segments for you. Segment by leads, location, product interest. Whatever you like!


40+ real-time tracking reports provide actionable insight for optimizing  email campaign performance and ROI.

Drip Campaigns

Easily automate series of email messages — perfect for a new customer welcome series and upselling related products and services.

More Reasons Why Marketing Agencies Prefer Critical Impact

One of the Easiest-to-Use Interfaces on the Market

No learning curve here. The simple layout and intuitive structure makes the software interface one of the easiest for you and your clients to use.

Flexible Pricing Plans

Our white label email marketing and SMS text messaging platform is a popular choice among marketing agencies for its ease of use and pricing flexibility.

Simple Start

Forget months of exhaustive R&D work. Our digital marketing platform is completely turnkey, making it quick and easy for your agency or clients to use.

Full Feature List

  • Drag & Drop Message Builder
  • Sub Accounts
  • Template Library (50+ templates & layouts)
  • Advanced List Segmentation
  • A/B Test
  • Geo-Targeting
  • Inbox Testing
  • Dynamic Content
  • Automation Builder
  • Drip Campaigns
  • Email Subscriber Scoring
  • Auto-Segmentation
  • Triggered Emails
  • Abandoned Cart Messaging
  • Form Builder
  • Surveys & Polls
  • Web Visitor Tracking
  • Conversion Tracking
  • Real-Time Tracking & Reporting
  • Salesforce Integration
  • Google Analytics Integration
  • Oracle Sales Cloud Integration
  • E-Commerce Integrations
  • SMS Messages
  • SMS Lead Capture
  • Automated SMS
  • FTP & API Functionality

White Label Email Marketing Software & SMS Text Messaging Solutions for Marketing Agencies

Discover why marketing agencies prefer Critical Impact’s digital marketing solutions.