3 Steps to Success with A/B Testing
Get your lab coats on. It’s time for some experimentation. You probably already know the basic premise of A/B testing. If not, here it is: A/B testing, also referred to…
Read More 3 Tips to Send Your Holiday Emails Straight to the Inbox
There is perhaps nothing more discouraging than seeing a low delivery rate for a message that you worked hard to create. In order to achieve the best delivery results this…
Read More Foolproof Typography Tips For Email
Designing emails with unique typography can lead to some interesting challenges. Some email clients, like older versions of Outlook, do not support web-based fonts. This can cause a bit of…
Read More Adding Video to Your Email Campaigns
Adding video to your email campaigns is a powerful way to engage with your subscribers. Video makes it possible to show in a memorable format instead of describing in text…
Read More Announcing a New Way to Create Emails
We’re excited to share that making emails in Critical Impact just got a whole lot easier! With our new drag-and-drop editor, you can easily build emails by dragging content into…
Read More Key Benefits of Email Tracking Reports
As an email marketer, you probably don’t have time to meticulously analyze reports from email marketing campaigns. However, interpreting these stats can have huge benefits for your email marketing and…
Read More Tips for Successful Delivery
Tips for Successful Delivery When it comes to email marketing, there is perhaps nothing more frustrating than discovering that only a portion of your mailing list is receiving your messages.…
Read More Critical Impact for Salesforce
Overwhelmed by the task of sending mass email campaigns to leads and contacts in Salesforce? Say goodbye to the days of manually exporting and importing between Salesforce and your email…
Read More The Insiders’ Guide to A/B Testing
It doesn’t matter if your list is large or small, one of the best ways to increase opens and clicks is to run A/B tests. Compare two different options at…
Read More How to Make Subscribers Fall in Love with Your Emails
What does it take to create emails that people love? Here are 5 insider tips to create effective email marketing campaigns that your subscribers will love to read. 1. Be…
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