Smart Survey Strategies
Getting feedback is an important part of doing business. It’s good to know what clients are interested in or what they thought about a recent event. With Critical Impact’s survey…
Read More Discover the Best Day of the Week to Email Your Subscribers
While there are many studies out there that give high-level data for which day of the week is the best day to schedule your mailings, these studies can fall apart…
Read More 4 Smart Strategies to Integrate Email & Social Media
Interlacing your email and social media marketing can be a powerful combination. Here are some examples of how these two marketing channels can work together to increase your reach. 1.…
Read More How to Use List Segmentation to Stand Out
Segmenting your email list can help you communicate more intelligently and directly with your subscribers. You can send information that is targeted for their preferences or location, and when this…
Read More 3 Steps to Success with A/B Testing
Get your lab coats on. It’s time for some experimentation. You probably already know the basic premise of A/B testing. If not, here it is: A/B testing, also referred to…
Read More 3 Tips to Send Your Holiday Emails Straight to the Inbox
There is perhaps nothing more discouraging than seeing a low delivery rate for a message that you worked hard to create. In order to achieve the best delivery results this…
Read More Foolproof Typography Tips For Email
Designing emails with unique typography can lead to some interesting challenges. Some email clients, like older versions of Outlook, do not support web-based fonts. This can cause a bit of…
Read More Adding Video to Your Email Campaigns
Adding video to your email campaigns is a powerful way to engage with your subscribers. Video makes it possible to show in a memorable format instead of describing in text…
Read More Announcing a New Way to Create Emails
We’re excited to share that making emails in Critical Impact just got a whole lot easier! With our new drag-and-drop editor, you can easily build emails by dragging content into…
Read More Key Benefits of Email Tracking Reports
As an email marketer, you probably don’t have time to meticulously analyze reports from email marketing campaigns. However, interpreting these stats can have huge benefits for your email marketing and…
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