3 Tips to Send Your Holiday Emails Straight to the Inbox
There is perhaps nothing more discouraging than seeing a low delivery rate for a message that you worked hard to create. In order to achieve the best delivery results this…
Foolproof Typography Tips For Email
Designing emails with unique typography can lead to some interesting challenges. Some email clients, like older versions of Outlook, do not support web-based fonts. This can cause a bit of…
Adding Video to Your Email Campaigns
Adding video to your email campaigns is a powerful way to engage with your subscribers. Video makes it possible to show in a memorable format instead of describing in text…
Announcing a New Way to Create Emails
We’re excited to share that making emails in Critical Impact just got a whole lot easier! With our new drag-and-drop editor, you can easily build emails by dragging content into…
Key Benefits of Email Tracking Reports
As an email marketer, you probably don’t have time to meticulously analyze reports from email marketing campaigns. However, interpreting these stats can have huge benefits for your email marketing and…
Tips for Successful Delivery
Tips for Successful Delivery When it comes to email marketing, there is perhaps nothing more frustrating than discovering that only a portion of your mailing list is receiving your messages.…
Critical Impact for Salesforce
Overwhelmed by the task of sending mass email campaigns to leads and contacts in Salesforce? Say goodbye to the days of manually exporting and importing between Salesforce and your email…
The Insiders’ Guide to A/B Testing
It doesn’t matter if your list is large or small, one of the best ways to increase opens and clicks is to run A/B tests. Compare two different options at…
How to Make Subscribers Fall in Love with Your Emails
What does it take to create emails that people love? Here are 5 insider tips to create effective email marketing campaigns that your subscribers will love to read. 1. Be…
Make a Great First Impression with Automated Messages
Tips for Making a Great First Impression The very first message a subscriber receives from your company can make a huge impression on their view of your brand. As Will…