How to Use List Segmentation to Stand Out
Segmenting your email list can help you communicate more intelligently and directly with your subscribers. You can send information that is targeted for their preferences or location, and when this…
3 Steps to Success with A/B Testing
Get your lab coats on. It’s time for some experimentation. You probably already know the basic premise of A/B testing. If not, here it is: A/B testing, also referred to…
3 Tips to Send Your Holiday Emails Straight to the Inbox
There is perhaps nothing more discouraging than seeing a low delivery rate for a message that you worked hard to create. In order to achieve the best delivery results this…
Foolproof Typography Tips For Email
Designing emails with unique typography can lead to some interesting challenges. Some email clients, like older versions of Outlook, do not support web-based fonts. This can cause a bit of…
Adding Video to Your Email Campaigns
Adding video to your email campaigns is a powerful way to engage with your subscribers. Video makes it possible to show in a memorable format instead of describing in text…
Announcing a New Way to Create Emails
We’re excited to share that making emails in Critical Impact just got a whole lot easier! With our new drag-and-drop editor, you can easily build emails by dragging content into…
Key Benefits of Email Tracking Reports
As an email marketer, you probably don’t have time to meticulously analyze reports from email marketing campaigns. However, interpreting these stats can have huge benefits for your email marketing and…
Tips for Successful Delivery
Tips for Successful Delivery When it comes to email marketing, there is perhaps nothing more frustrating than discovering that only a portion of your mailing list is receiving your messages.…
Critical Impact for Salesforce
Overwhelmed by the task of sending mass email campaigns to leads and contacts in Salesforce? Say goodbye to the days of manually exporting and importing between Salesforce and your email…
The Insiders’ Guide to A/B Testing
It doesn’t matter if your list is large or small, one of the best ways to increase opens and clicks is to run A/B tests. Compare two different options at…