How to Re-engage Subscribers Before the Holidays
When you have a group of subscribers who haven’t opened or clicked a message from you in awhile, it’s probably time to remind them of your value through a re-engagement…
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4 Benefits of Integrated Email Marketing
Integration Benefits Integrating your CRM and email marketing platform provides a data bridge to power personalized, relevant communications. When your CRM and email campaigns are working together, you can streamline…
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Attract New Subscribers with These Sweet Ideas
Would you like to grow your subscriber list organically, but don’t know where to start? As the old phrase goes: “you’ll catch more flies with honey than vinegar.” The best…
Read More How to Make a Splash With Your Emails
Now that it’s August, we must face the stark reality that the end of summer is approaching. Here are 4 tips to make a splash with your email marketing during…
Read More Smart Survey Strategies
Getting feedback is an important part of doing business. It’s good to know what clients are interested in or what they thought about a recent event. With Critical Impact’s survey…
Read More Discover the Best Day of the Week to Email Your Subscribers
While there are many studies out there that give high-level data for which day of the week is the best day to schedule your mailings, these studies can fall apart…
Read More 4 Smart Strategies to Integrate Email & Social Media
Interlacing your email and social media marketing can be a powerful combination. Here are some examples of how these two marketing channels can work together to increase your reach. 1.…
Read More How to Use List Segmentation to Stand Out
Segmenting your email list can help you communicate more intelligently and directly with your subscribers. You can send information that is targeted for their preferences or location, and when this…
Read More 3 Steps to Success with A/B Testing
Get your lab coats on. It’s time for some experimentation. You probably already know the basic premise of A/B testing. If not, here it is: A/B testing, also referred to…
Read More 3 Tips to Send Your Holiday Emails Straight to the Inbox
There is perhaps nothing more discouraging than seeing a low delivery rate for a message that you worked hard to create. In order to achieve the best delivery results this…
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