Email Marketing, Newsletter Management & SMS Text Messaging Solutions for Associations

Associations that rely on Critical Impact:


Tools for Greater Engagement & Growth

Email Automation

Get all the tools your association needs to create, automate, deploy, and track member communications and messaging campaigns.

Popular automations include:

  • Workflows to consistently engage new members and accelerate onboarding
  • Automated messaging to recognize member anniversaries and birthdays
  • Date-based reminders for member renewals and dues collection
Advanced Email Automation

Newsletter Management

Producing and sending your association’s newsletter is a cinch with Critical Impact! A full suite of management tools makes newsletter creation quick and simple:

  • Easily drag and drop articles from a master list to build your newsletter
  • Create, edit, and store articles within the software
  • Automatically pull content in from an RSS feed
Automated RSS

SMS Text Messaging

Send your member engagement through the roof! With a read rate of 97% within 15 minutes of delivery, SMS text messaging is a sure way to do just that.

Members opt into your SMS list by texting a keyword to a short code. The system then sends your members automated topic-specific text messages, pre-set by you.

Popular uses include:

  • General member announcements
  • Survey distribution to members
  • Seminar and conference updates
  • Renewal reminders for dues collection


SMS Agency

Dynamic Content

Leverage data like member enrollment dates, location, website browser activity, and more to optimize engagement. Just insert a “dynamic content rule” into your template and members who match the rule will see personalized content.

  • Target members who have opened or clicked from a specific area or chapter with tailored content
  • Personalize messaging based on member preferences and known interests
Dynamic Content

Triggered Emails

Send automated messages to your members based on email opens, email clicks, date fields, or other conditions to increase your marketing effectiveness and member engagement.

  • Send a Happy Birthday email to members on their birthday
  • Welcome new members to your association with a digital greeting card
  • Send reminders for expiring memberships and dues collection


Happy Birthday Automated Triggered Email

Surveys & Polls

No need for a separate survey tool! Easily keep your finger on the pulse of member satisfaction by dropping surveys and polls into your emails. Choose from multiple choice, fill in the blank, or matrix-style questions. All survey and poll responses are instantly viewable for each member record.

Member Survey

More Tools to Optimize Your Association’s Marketing Impact

Drag & Drop Email Templates

Create beautiful, mobile-responsive emails in minutes. Choose from 50+ templates. Add your content and branding, and you’re good to go!

Advanced List Segmentation

You set up the segmentation rule; the software dynamically builds segments for you. Segment by member, location, chapter. Whatever you like!

Online Sign-Up Forms

Offer multi-list sign-up options. Send automated thank you messages and instantly add new subscribers to one or more lists in your account.

Google Analytics Integration

Track the member journey from an email to your association’s website. Build powerful list segments for laser-focused targeting.


40+ real-time tracking reports provide actionable insight for optimizing member messaging performance and engagement.

Drip Campaigns

Easily create a series of email messages that get sent at pre-determined times — perfect for a new member welcome series.

Full Feature List

  • Drag & Drop Message Builder
  • Template Library (50+ templates & layouts)
  • Advanced List Segmentation
  • A/B Test
  • Geo-Targeting
  • Inbox Testing
  • Dynamic Content
  • Automation Builder
  • Drip Campaigns
  • Email Subscriber Scoring
  • Auto-Segmentation
  • Triggered Emails
  • Abandoned Cart Messaging
  • Form Builder
  • Surveys & Polls
  • Web Visitor Tracking
  • Conversion Tracking
  • Real-Time Tracking & Reporting
  • Salesforce Integration
  • Google Analytics Integration
  • Facebook Integration
  • E-Commerce Integrations
  • SMS Messages
  • SMS Lead Capture
  • Automated SMS
  • FTP & API Functionality
  • Sub Accounts


Even More Reasons Why Associations Prefer Critical Impact

One of the Easiest-to-Use Interfaces on the Market

No learning curve here. The simple layout and intuitive structure makes the software interface one of the easiest for you, your volunteers, and board to use.

Quick & Easy Import

Thousands of member and prospect records? No problem. Importing is easy and only takes a few minutes.

Simple Start

No complicated onboarding process. The entire software can be learned in under an hour.

Email Marketing, Newsletter Management & SMS Text Messaging Solutions for Associations

See Critical Impact’s digital marketing solutions in action.