Associations that rely on Critical Impact:
Tools for Greater Engagement & Growth
Get all the tools your association needs to create, automate, deploy, and track member communications and messaging campaigns.
Popular automations include:
- Workflows to consistently engage new members and accelerate onboarding
- Automated messaging to recognize member anniversaries and birthdays
- Date-based reminders for member renewals and dues collection
Producing and sending your association’s newsletter is a cinch with Critical Impact! A full suite of management tools makes newsletter creation quick and simple:
- Easily drag and drop articles from a master list to build your newsletter
- Create, edit, and store articles within the software
- Automatically pull content in from an RSS feed
SMS Text Messaging
Send your member engagement through the roof! With a read rate of 97% within 15 minutes of delivery, SMS text messaging is a sure way to do just that.
Members opt into your SMS list by texting a keyword to a short code. The system then sends your members automated topic-specific text messages, pre-set by you.
Popular uses include:
- General member announcements
- Survey distribution to members
- Seminar and conference updates
- Renewal reminders for dues collection
Leverage data like member enrollment dates, location, website browser activity, and more to optimize engagement. Just insert a “dynamic content rule” into your template and members who match the rule will see personalized content.
Send automated messages to your members based on email opens, email clicks, date fields, or other conditions to increase your marketing effectiveness and member engagement.
Surveys & Polls
No need for a separate survey tool! Easily keep your finger on the pulse of member satisfaction by dropping surveys and polls into your emails. Choose from multiple choice, fill in the blank, or matrix-style questions. All survey and poll responses are instantly viewable for each member record.
More Tools to Optimize Your Association’s Marketing Impact
Full Feature List
- Drag & Drop Message Builder
- Template Library (50+ templates & layouts)
- Advanced List Segmentation
- A/B Test
- Inbox Testing
- Dynamic Content
- Automation Builder
- Drip Campaigns
- Email Subscriber Scoring
- Triggered Emails
- Abandoned Cart Messaging
- Form Builder
- Surveys & Polls
- Web Visitor Tracking
- Conversion Tracking
- Real-Time Tracking & Reporting
- Salesforce Integration
- Google Analytics Integration
- Oracle Sales Cloud Integration
- E-Commerce Integrations
- SMS Messages
- SMS Lead Capture
- Automated SMS
- FTP & API Functionality
- Sub Accounts
Even More Reasons Why Associations Prefer Critical Impact
One of the Easiest-to-Use Interfaces on the Market
No learning curve here. The simple layout and intuitive structure makes the software interface one of the easiest for you, your volunteers, and board to use.
Quick & Easy Import
Thousands of member and prospect records? No problem. Importing is easy and only takes a few minutes.
No complicated onboarding process. The entire software can be learned in under an hour.