The Journey Doesn’t End in the Inbox
With Critical Impact’s Google Analytics integration, it’s easy to see a subscriber’s journey from an email communication to your website. Once you have the integration enabled, you’ll be able to see email marketing results from the broader perspective of how subscribers interacted with your website after receiving an email message. Then use this data to power personalized, relevant communications.
Conversion Tracking in Real-Time
By integrating Critical Impact with your website’s Google Analytics, you’ll be able to measure the conversion rate of an email message in real-time. Easily see email tracking results that show if a subscriber clicked a call-to-action in the message, and if they then completed the “conversion” action on your website. For example, if you have a landing page that subscribers can only get to by completing a form, you can easily see what subscribers got to that page and successfully completed that conversion action.
Focus on Where You Have the Most Impact
Measure which email messages are delivering the most revenue or highest conversion rate. Alter your email marketing strategy based on how these results are aligning with your marketing goals.
Send Targeted and Personalized Emails
Target subscribers based on their website behavior. You can also pull a list of subscribers who have visited a specific page or viewed a specific product, and then send them a targeted email message.
Advantages to Using Critical Impact’s Integration
If you are already using Google Analytics on your website (and most people do!), all you need to do is connect your Google Analytics account to your Critical Impact account. Then you will be able to see the full picture of your subscriber’s website activity after they click a link from an email message.