Would you like to grow your subscriber list organically, but don’t know where to start? As the old phrase goes: “you’ll catch more flies with honey than vinegar.” The best way to attract new subscribers is by offering them something as sweet as honey. Here are 5 ways to attract new subscribers with sweetness.
1. Highlight the Benefits of Signing Up for Your Email List
Promote a sign-up form on your website by telling people the advantages of signing up for your list. Let people know what kind of information you typically send out. Tell them about the exclusive deals, valuable information, industry news, or comedic relief they’ll receive by signing up.
Also, be specific about how often you’d like to email your list (daily, monthly, etc), so they have a clear expectation of how often they’ll hear from you. By providing this information in the sign-up form, people will probably be more likely to sign up and look forward to receiving your messages.
2. Sweeten the Deal
In addition to the generally awesome content that you send to your subscribers, think of some creative ways to entice new customers to join your email list by offering a reward. This could be anything from a new subscriber coupon to a free e-book download. Put yourself in their shoes: what would you consider worth trading your email address to receive?
3. Start a Blog
Define the area where you have the most expertise, and start writing about it! Publishing articles can help you show off your strengths and share your knowledge with the world. It also has the added bonus of directing web search traffic to your website. Once people are on your website, if you’ve done #1 and #2 above, visitors may be motivated just enough to sign up for your list.
4. Be Friendly and Ask Questions
Create a quick survey to understand what your current subscribers look forward to seeing in your newsletters or what topics they are most interested in, so that you can gain a better understanding of their interests. Equipped with this knowledge, you can make sure your emails include interesting and relevant content. You can also use frequent keywords from their responses on your sign-up form, so that it will attract people with similar interests.
5. Don’t Forget to Be Social
Use social media platforms to promote your brand identity. Share relevant and interesting content in order to gain followers on social media platforms. Then encourage your followers to sign up for your email lists so they don’t miss out on future messages from you.
If you use these tips, you’re sure to grow your audience and create a healthy, growing subscriber list.