How to Use Google Analytics Link Tracking in Email Campaigns

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Website analytics can help you understand your client’s journey and measure your marketing performance. You can see if people came to your site from a search engine, a link on another website, etc. But how do you know which visitors got to your site by clicking on a link in an email message?

Critical Impact allows you to send messages with Google Analytics Link Tracking enabled, so that you can see how much of your website traffic came from an email campaign.

How It Works

Critical Impact can automatically add parameters to the URLs in the message that can help you identify how much of your company’s website traffic came from links in an email message. When a subscriber clicks a link in your message, these parameters are sent to your Google Analytics report, which makes it possible to see if any website traffic came from subscribers clicking a link from your message campaign.

When you send a message in Critical Impact with the link tracking enabled, the links in your message will have these parameters automatically added:

utm_medium Automatically set to “email”
utm_source Set to either the email name, or if there isn’t an email name saved for the message, it uses a url safe version of the subject (both are cut off at 50 characters)
utm_campaign The campaign name typed into the text box on the email send screen

Start Tracking!

To send a message with the Google Analytics tracking enabled, click send message as you normally would in Critical Impact. In step 1 of the send screen, you’ll see a section called “Advanced Options.” This is where you check the checkbox to enable the Google Analytics Link Tracking and specify a campaign name.

It’s important to note that Critical Impact’s link tracking is enabled even if the analytics tracking is not, so you’ll be able to see who clicked on a link in the email tracking report.

With the analytics tracking enabled, you will be able to sort the web traffic by email campaign when you view your website’s Google Analytics report.  For help viewing this information in your Google Analytics account, please visit their support website.

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