Tips for Successful Delivery
When it comes to email marketing, there is perhaps nothing more frustrating than discovering that only a portion of your mailing list is receiving your messages. Whether it be the result of “spam-like characteristics” in your mailings, expired contact information, or undecipherable error messages, it may very well seem as if reaching your entire customer base via email is an impossible task. However, fear not; for every digital marketing problem there is almost always a solution, and this article intends to help guide you toward these solutions in a way that is both effective and user-friendly.
In order to achieve the best delivery results, one must be familiar with the fundamentals of email delivery and what factors contribute to either a message’s arrival or return. Unfortunately for most e-mail marketers, it can be hard to even distinguish why a message has been bounced in the first place. Although minor preliminary errors can sometimes halt your messages, it is more often than not spam filters which are truly affecting your delivery numbers. Unfortunately, understanding this filtration process is perhaps even more difficult than understanding the delivery process as a whole; but, above all, it is essential to know that, just like your company itself, your IP carries along with it a reputation. This reputation is easily damaged and difficult to fix, so it is paramount to develop a logistical process which maintains your reputation’s positive status. As spam filters become stricter, your reputation becomes more easily malleable. In fact, many hosts’ filtration processes are becoming tougher and more selective by the day, and it may now often seem as if your messages are being marked as spam for no reason at all.
Common sense might tell you you’re right, but, from a modern spam blocking host’s perspective, even the slightest details are now enough to have your message bounced back to you. Here are some key factors to consider when preparing your sends to best avoid being inaccurately blocked by spam filtration:
Now that you are aware of some of the key factors leading to high bounce rates and poor delivery, it is imperative that you continue to educate yourself and remain vigilant and knowledgeable when it comes to the most current spam regulations. If you have any additional questions, please reach out to the Critical Impact support team.
By utilizing the methods and tips above, you’ll be sure to improve your delivery results.
Free email marketing tips from Critical Impact's monthly newsletter, Digital Marketing Enthusiast.