As an email marketer, you probably don’t have time to meticulously analyze reports from email marketing campaigns. However, interpreting these stats can have huge benefits for your email marketing and doesn’t have to take all day.
Below are some of the metrics provided in the Email Tracking Report:
Now that you have a basic understanding of these terms, let’s focus on how to use these stats to quickly improve your email marketing strategy.
Here are some common issues and some helpful hints to improve future campaigns.
If your open rate has been steadily decreasing, here are some good ideas to consider. The only things people see when deciding to open your message are the from address, subject line, and preview text. So studying and tweaking these variables will have a big impact on your open rates.
In addition, the send timing and frequency of your send could be causing a low open rate. If you’ve been sending email for awhile, take a moment to see what time of day and day of week has been the most successful for your campaigns.
To improve a low click rate, take a look at your reports to see where people are drawn to click the most.
Knowing what to look for in your email marketing reports can help save you time and, when applied correctly, can drastically improve the response rate of future campaigns. We hope these tips helped you understand tracking reports a little better and made it a little easier improve your email marketing.
Free email marketing tips from Critical Impact's monthly newsletter, Digital Marketing Enthusiast.