The other day I was taking a walk downtown and saw a sign for a bakery. The bakery’s display case was full of freshly baked cupcakes and cookies. The pile of scrumptious treats made my mouth water and made me want to know what else they offered inside.
As an email marketer, you need a good subject line that acts as a sign outside a bakery…as well as something that draws people in like a plate of tasty cupcakes. A great way to give people a sneak peak of what will appear inside the email is preview text. Preview text is the short text that follows the subject line when an email is viewed in some email clients.
This preview text is automatically extracted from the message body, and is typically the first line of text in the message. Sometimes it’s easy to add a specific line of text to the beginning of a message, to make sure that the preview text gives subscribers a better idea what lies in the email content.
However, sometimes it’s not possible to add an extra text to the top of an email that begins with your company’s logo and maybe a view as web page link. With Critical Impact, you can easily customize the preview text without having to add a line of visible text to the top of your emails. Our preview text option is added to the top of the message, but is hidden when the email is opened.
When you set up a message send in Critical Impact, you’ll have the option to add this hidden preview text to the top of the message. Ask our team how to enable this option in your account!
You’ll be surprised what a difference one line of text can make in the opens from your next email campaign!
Free email marketing tips from Critical Impact's monthly newsletter, Digital Marketing Enthusiast.