With Critical Impact’s drag and drop editor, you can easily build emails by dragging content into an email message. Each message created with this editor is mobile responsive and ready to be customized for your brand.
Create email workflows to powerfully engage and nurture all of the people in your subscriber database. Use Critical Impact’s Marketing Automation tool to set up workflow actions triggered by subscriber information, such as opens, clicks, custom field values, and more.
Here are some examples of ways to use the Marketing Automation tool:
Critical Impact’s automated messages tool lets you schedule messages to send automatically to subscribers.
A/B tests help email marketers and designers compare subject lines, message content, send times, and from addresses to see which works best for their unique group of subscribers.
An A/B test is a comparison run between two versions of a message over a length of time to see which performs better. To run an AB Test, send out one version of the message to test group A and the other version of the message to test group B. After a period of time, the system automatically sends the remaining recipients the email that has gotten the higher number of opens/clicks. This effectively sends the most popular email to the bulk of your recipients.
SMS marketing is an extremely versatile way of connecting with customers. Critical Impact’s SMS messaging allows you to:
Dynamic lists are defined by rules which determine which subscribers should be included on the list. The list is built “dynamically” by Critical Impact based upon those rules. Any subscriber who meets the criteria of the dynamic list will be included at the time of send.
Dynamic lists can be used to:
With robust real-time tracking and graphical reporting, your campaign results can be analyzed to drive future marketing improvements.
Critical Impact provides sender authentication to increase the deliverability and security of your email sends. Authenticating email from your domain helps protect your brand by reducing the chance that your email is mistaken for spam.
We can help you build and maintain a good sender reputation by providing a digital signature that authorizes each email as coming from you.
Personalize your emails by including dynamic content in your email campaign. Send out one message that has content tailored to the interests of each individual subscriber. For example, you could have a section of the email show news directly related to the region where your subscriber lives.
The web content tool allows you to build landing pages hosted on our domain. For example, you could use the web content tool to create a “More Information” landing page for links inserted into an email campaign. You could also build a “Thank You” page with the web content tool, then send people to this screen after they opt-in with a sign up form.
The Inbox Preview tool lets you view screenshots of your email in 65 combinations of the most popular email clients and mobile devices.
Unlike web browsers, email clients are far more strict when it comes to HTML and CSS standards. Just because your email renders properly in a web browser does not mean it will render correctly in every inbox. Our service allows you to preview your email in 8 operating systems, 6 web browsers, and 32 email clients – all with one click.
The RSS tool takes content from your blog (or any RSS feed) and sends it as a message to your subscribers automatically. The RSS driven campaign will check daily to see if anything has been added to your RSS feed in the past 24 hours. If there’s new content, the message will be automatically created and sent out.
Use your RSS feed to create newsletter articles that can include a subject, author, article content, and read more link. Once you publish content for your RSS feed you can have it automatically pulled into your newsletter. Create your own custom template and control how many articles are pulled into the newsletter issue.
Simplify the task of sending mass email, SMS, and social media campaigns to leads and contacts in Salesforce.
Select the message you want to send, choose the Salesforce report(s) that you want to receive the email message, and deploy.
Send PDF attachments with your email marketing campaign. To make the PDF attachment email friendly, Critical Impact provides a simple way to upload your PDF and insert it as a link to a hosted attachment.
Tag the links in your messages to categorize the link tracking reports. For example, you could add a link alias to each link associated with one of your advertisers. Then after the messages are sent, you can run a report to see all of the subscribers who clicked on any of the advertiser’s links during the last month.
Import your subscribers into Critical Impact and manage them with ease. Filter your subscribers with dynamic lists to send targeted email messages.
Tailor the subscription center look and feel to match your brand and encourage subscribers to sign up for lists that they are interested in.
You’ll notice an extensive selection of image editing tools right at your fingertips, without leaving your Critical Impact account!
Easily resize images, apply a color filter, add text to an image, or even add special effects using our built-in tools.
Free email marketing tips from Critical Impact's monthly newsletter, Digital Marketing Enthusiast.