There is perhaps nothing more discouraging than seeing a low delivery rate for a message that you worked hard to create. In order to achieve the best delivery results this holiday season, here are some tips to help your emails reach their intended destination.
Use a from address that is easily recognizable as your organization/brand. Make sure that the domain for the from address is owned by you, and is not an address from a free site like AOL or Yahoo.
In addition, authenticating email from your domain helps protect your brand by reducing the chance that your email is mistaken for spam. Critical Impact can help you build and maintain a good sender reputation by providing a digital signature that authorizes each email as coming from you.
You can easily avoid large bounce rates and unnecessary host blocks by making sure your send lists are clean and do not contain non-responsive subscribers. Avoid sending to a “naughty” list, which would be a bought list of subscribers that did not sign up to hear from you.
Your holiday message content needs to grab your subscriber’s attention and present information clearly. Choose content that is relevant and interesting to your subscribers. Consider segmenting your subscribers by region or interests in order to send them more targeted messages.
For good delivery, you should also try to avoid content that could flag a spam filter. Make sure you have a good mix of text and images, since some spammers use images only in their email campaigns. Also try to avoid spammy words such as click here, free, urgent, etc. Finally, make sure that there aren’t too many hyperlinks in your message, and that the links go to a reputable site, such as your company’s website.
We hope you can use these tips help to make sure your email lands in the inbox this busy holiday season.
Free email marketing tips from Critical Impact's monthly newsletter, Digital Marketing Enthusiast.